{"id":191,"date":"2025-03-31T14:49:30","date_gmt":"2025-03-31T14:49:30","guid":{"rendered":"https:\/\/unaun.cat\/?page_id=191"},"modified":"2025-06-17T10:51:42","modified_gmt":"2025-06-17T10:51:42","slug":"que-es-unaun","status":"publish","type":"page","link":"https:\/\/unaun.cat\/?page_id=191","title":{"rendered":"Qu\u00e8 \u00e9s unaun?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"191\" class=\"elementor elementor-191\">\n\t\t\t\t<div class=\"elementor-element elementor-element-945cfed e-flex e-con-boxed e-con e-parent\" data-id=\"945cfed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97bf7a8 elementor-widget elementor-widget-heading\" data-id=\"97bf7a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e8 \u00e9s unaun?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a373105 elementor-widget elementor-widget-spacer\" data-id=\"a373105\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fec3ed e-flex e-con-boxed e-con e-parent\" data-id=\"5fec3ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbafc89 elementor-widget elementor-widget-video\" data-id=\"fbafc89\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/unaun.cat\/wp-content\/uploads\/2025\/05\/unaun_ue.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d14c5a elementor-widget elementor-widget-text-editor\" data-id=\"2d14c5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">La marca unaun est\u00e0 formada per diferents <b>ramaders d\u2019extensiu, distribu\u00efdors i agents claus <\/b>d\u2019aquest sector que volen diferenciar el producte local i de proximitat de ramaders catalans. Aquesta marca vol <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">acostar el producte de primera qualitat a establiments i consumidors de manera m\u00e9s directa<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">, sense intermediaris, amb un preu just per als propis ramaders i per als consumidors.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Aquest <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">producte \u00e9s exquisit, saludable <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">i cuida la nostra terra. \u00c9s per aix\u00f2 que volem que restaurants, establiments i consumidors puguin beneficiar-se\u2019n.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Llancem aquesta nova marca i treballem per <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">obrir nous canals de venda <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">que permetin incrementar el consum de productes provinents de la ramaderia extensiva.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30af4c0 e-flex e-con-boxed e-con e-parent\" data-id=\"30af4c0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd30dc3 elementor-widget elementor-widget-text-editor\" data-id=\"bd30dc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A nivell de finan\u00e7ament p\u00fablic, unaun ha rebut finan\u00e7ament de les subvencions per a <em>Activitats de demostraci\u00f3 de transfer\u00e8ncia de coneixements, <\/em>amb l&#8217;objectiu de:<\/p>\n<ol>\n<li><strong>Posar en marxa la marca de ramaderia extensiva<\/strong> i obrir nous canals de venda per a aquesta.<\/li>\n<li><strong>Incentivar comercialment el consum de productes de ramaderia extensiva<\/strong>, de tipologia local i responsable<\/li>\n<li><strong>Millorar la l\u2019articulaci\u00f3 col\u00b7lectiva del sector<\/strong> de la ramaderia extensiva a trav\u00e9s de l\u2019Alian\u00e7a Pastoral per refor\u00e7ar la resili\u00e8ncia i la sostenibilitat de la cadena aliment\u00e0ria a Catalunya.<\/li>\n<\/ol>\n<p>Per a m\u00e9s informaci\u00f3 i resultats del projecte, es pot consultar la <span style=\"text-decoration: underline;\"><a href=\"https:\/\/unaun.cat\/wp-content\/uploads\/2025\/06\/Fitxa_inicial_Demos2023_Capitalitzacio_RE.pdf\">fitxa d&#8217;activitat<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 \u00e9s unaun? https:\/\/unaun.cat\/wp-content\/uploads\/2025\/05\/unaun_ue.mp4 La marca unaun est\u00e0 formada per diferents ramaders d\u2019extensiu, distribu\u00efdors i agents claus d\u2019aquest sector que volen diferenciar el producte local i de proximitat de ramaders catalans. Aquesta marca vol acostar el producte de primera qualitat a establiments i consumidors de manera m\u00e9s directa, sense intermediaris, amb un preu just per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-191","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/unaun.cat\/index.php?rest_route=\/wp\/v2\/pages\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unaun.cat\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unaun.cat\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unaun.cat\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unaun.cat\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191"}],"version-history":[{"count":19,"href":"https:\/\/unaun.cat\/index.php?rest_route=\/wp\/v2\/pages\/191\/revisions"}],"predecessor-version":[{"id":237,"href":"https:\/\/unaun.cat\/index.php?rest_route=\/wp\/v2\/pages\/191\/revisions\/237"}],"wp:attachment":[{"href":"https:\/\/unaun.cat\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}